{"id":1609,"date":"2021-09-30T10:44:45","date_gmt":"2021-09-30T10:44:45","guid":{"rendered":"https:\/\/wi-fiplanet.com\/?p=1609"},"modified":"2021-09-30T10:53:28","modified_gmt":"2021-09-30T10:53:28","slug":"wi-fi-marketings-favorite-numbers","status":"publish","type":"post","link":"https:\/\/wi-fiplanet.com\/wi-fi-marketings-favorite-numbers\/","title":{"rendered":"Wi-Fi Marketing’s Favorite Numbers"},"content":{"rendered":"\n

By\u00a0Eric Griffith<\/p>\n\n\n\n

March 25, 2004<\/p>\n\n\n\n

UPDATE<\/strong>: A reminder to all: when a company says it delivers wireless performance at a certain amount of throughput, keep in mind that the number you see is only theoretical.<\/p>\n\n\n\n

The last couple of weeks have seen another avalanche of announcements about higher-speed Wi-Fi.<\/p>\n\n\n\n

Chipmakers are usually the impetus for making such claims.\u00a0Agere\u00a0said last week that it could achieve speeds of 150 megabits per second (Mbps) with a new chipset. Today, Broadcom\u00a0touted its Afterburner technology, saying it performs with 40 percent greater throughput than typical 802.11g. All the major Wi-Fi silicon providers (perhaps with the exclusion of Intel), including Atheros\u00a0, Conexant\u00a0and Texas Instruments\u00a0, offer technology to boost the speed of 802.11g products.<\/p>\n\n\n\n

Yet almost all of the numbers vendors use — 90, 108, 125, 150 Mbps — are just theoretical bandwidth maximums. They’re what the technology could deliver if the radio frequency environment is clear of any interference, if all the products involved use the same chips and settings, and if there were no overhead at all on the network (which there’s always plenty of, even with slower 802.11b).<\/p>\n\n\n\n

Some companies say they’re getting away from using the theoretical maximum numbers; Atheros marketing director Colin Macnab told Wi-Fi Planet recently that he’s dead set against them. But the numbers look great on a package in Best Buy, and sometimes that’s a competitive advantage.<\/p>\n\n\n\n

The marketing allure of the numbers is made worse for the companies when they come out so high in tests. In the case of Agere and Atheros, both include compression algorithms in their bag of speed-boosting tricks, which can lead to some heavily inflated throughput scores.<\/p>\n\n\n\n

Using compression with the right file can provide amazing-looking results. US Robotics’ senior product manager Jim Thomsen says a highly compressible file with no real data in it — all binary 0s, for example — can look great on a chart, but no one will ever transfer such a data file in the real world. USR recently offered upgrades to existing products, saying it can now deliver 802.11g at 125 Mbps.<\/p>\n\n\n\n

USR is using TI’s chips in its products, which don’t use compression. However USR still calls its new downloadable firmware upgrade a 125Mbps speed boost. It uses only frame bursting (adapted from the future 802.11e specification) and a feature available out of the box called packet aggregation, which can push through larger network packets in the same amount of time as a standard 802.11g product. Thomsen admits that 125Mbps is a theoretical max; in the real world they expect around 35Mbps.<\/p>\n\n\n\n

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