The wait is over. After more than three years away, and a run-up that cost it three familiar faces, Ted Lasso has returned, with the first episode of its fourth season now available to stream for Apple TV subscribers. For the show’s fans, and for Apple, this is a genuinely big moment.
If you have managed to dodge every spoiler since the season three finale and want to keep it that way, the simplest advice is to stop reading and go and watch it right now. If you do not mind knowing the shape of what is coming, here is everything worth knowing about the return of Apple’s most beloved series.
A New Season, and a Big Change of Premise
Season four does not simply pick up where things left off. It hands Ted his toughest job yet. This time he is back in Richmond taking charge of a second division women’s football team, a real shift for a show that built its heart around AFC Richmond’s men’s side. The season’s throughline, by Apple’s telling, is about learning to leap before you look, with Ted and his new squad taking chances they would never normally risk.
It is a smart move. Dropping the same character into a completely new setting keeps the format fresh while holding on to what people actually loved, which was always Ted himself rather than any particular league table. A women’s team also gives the show a whole new roster of characters to build, and a genuinely different world to be warm and funny about.
Ten Episodes, Rolling Out Through October
Season four runs to ten episodes in total, airing through to 7 October 2026, the schedule first confirmed alongside the trailer. As with the show’s previous runs, expect them to arrive weekly rather than all at once, so this is a slow-burn return to savour over a couple of months rather than a weekend binge.
There is a bigger picture here too. This season is expected to be the first of a new three-season run, which is a significant commitment. After season three was widely treated as a possible ending, Apple and the show’s creators clearly have plenty more story they want to tell, and have been backed to tell it. For a series that once looked like it might have wrapped for good, that is a substantial vote of confidence.
Who Is In It
Most of the main cast is back, which will reassure anyone worried a new setting meant a clean sweep of faces. Joining them are a couple of notable additions, including Tanya Reynolds, of Underdogs, and Paloma Cinco, of De La Cruz.
There is a lovely bit of trivia attached to Cinco, too. She is the real-life sister of Cristo Fernández, who played the endlessly cheerful Dani Rojas across the show’s earlier seasons and has since gone on to become a professional footballer himself. It is the kind of behind-the-scenes detail that suits Ted Lasso perfectly, a show that has always felt like a bit of a family affair.
Apple Has Gone All Out on the Promotion
You may already have noticed how hard Apple has pushed this return, because the campaign has been anything but subtle. Jason Sudeikis and Brendan Hunt turned up in character as Ted and Coach Beard during the World Cup final, a surprise cameo on one of the biggest stages in world sport. And Apple is following it with a Ted Lasso look-alike contest at its Fifth Avenue Plaza in New York this Thursday, 6 August.
That level of marketing tells you something. Ted Lasso is not just another show on the service, it is arguably the single title most associated with Apple TV in the public mind, even after Pluribus overtook it as the service’s biggest show, the one that first convinced a lot of people the platform was worth paying for. A flagship returning after a long absence is exactly the sort of tentpole Apple needs to pull lapsed subscribers back and remind everyone the service exists, and the company is treating it accordingly.
Why This Matters Beyond the Fans
For all the warmth around the show itself, there is a hard business logic underneath its return. Streaming services live and die on reasons to subscribe and reasons to stay, which is worth weighing against what the service actually costs you now. Apple TV has always leaned on a smaller library of high-quality originals rather than sheer volume. In that model, a genuine hit is worth an enormous amount, and Ted Lasso is the closest thing Apple has to a household name.
Bringing it back, and committing to multiple further seasons, gives the service a dependable anchor to build around, in a year it also took a record 87 Emmy nominations and to market against every other platform fighting for the same subscription. The show is a joy in its own right. It is also, quietly, one of the most valuable assets Apple TV has, and its return is as much a strategic play as a creative one.
The Bottom Line
Ted Lasso is back, the first of ten episodes is streaming now, and the rest will roll out weekly through to early October, with more seasons already on the way. Whether you are here for the heart, the humour or the football, the long wait is finally done.
Have you already hit play on the premiere, and does the move to a women’s team have you more intrigued or a little nervous about the change? Let us know what you make of Ted’s return in the comments.
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