Ted Lasso Season 4 Has a Release Date and a Trailer and I Am Not Emotionally Prepared

Okay. Okay okay okay. Stop what you’re doing. Put the phone down. Actually no, pick it back up because you’re going to want to set a calendar reminder.

Ted Lasso season 4 drops August 5 on Apple TV. There’s a trailer. It’s real. We did it, Believers.

I genuinely did not think we were getting this. Like, I made my peace with it. Season 3 wrapped up, everyone said their goodbyes, the credits rolled, and I was sitting there like “well, that was that.” And now Tim Cook himself, the actual CEO of Apple, is out here on Twitter dropping the trailer like he’s a hype man for a Marvel movie. What a timeline.

The Comeback That Wasn’t Supposed to Happen

Quick recap for anyone who’s been living under a rock that doesn’t have Apple TV: Ted Lasso last aired new episodes back in 2023. Season 3 had this whole vibe of “this is probably the end”, like everyone involved seemed to want it to keep going, but nobody was really committing. Schrödinger’s TV show. Both renewed and cancelled until somebody opened the box.

Then last year, Apple finally confirmed it. Season 4 was happening. And now we’ve got the actual release date locked in, which means it’s no longer “coming eventually”, it’s “two months from now” eventually.

The drop schedule is the classic Apple TV slow-roll: one episode on August 5, then weekly releases through October 7. So if you were hoping to binge it all in a weekend, sorry friend. We’re back to the “wait seven days and discuss it with coworkers” model. Which, honestly? I kind of love. Bring back appointment television.

Wait, the Plot Sounds… Different?

Here’s where it gets interesting. The official summary says Ted is “taking on his biggest challenge yet: coaching a second division women’s football team.”

So we’re not just running it back. They’re not just sticking him back at AFC Richmond and going “okay do the same thing again.” There’s an actual new premise. A women’s team. Second division. New stakes, new players to fall in love with, presumably new tactics for Ted to pretend he doesn’t understand while secretly being really good at his job.

I’m into it. The thing that worked about Ted Lasso was never really the soccer, it was the people. So dropping him into a new locker room with a new ensemble and seeing him do his Ted Lasso thing all over again? Yeah. Sign me up. Twice.

Oh Also: There Might Be SIX Seasons

Buried in the details, and this is the part that made me actually go “wait, what”, rumors are pointing to season 4 being the start of a new three-season arc. As in seasons 4, 5, and 6 are potentially mapped out.

That’s not a comeback, that’s a whole second era. The first three seasons were Ted’s Premier League arc. The next three could be this whole new chapter. Whether that’s actually happening or it’s just optimistic chatter we’ll have to wait and see, but the fact that it’s even being floated tells you Apple sees this thing as a long-term play, not a one-off victory lap.

Which makes sense! Ted Lasso was a monster hit for Apple TV. It’s basically the show that put the platform on the map for a lot of people. You don’t let that just walk away if you can help it.

The Cast (Mostly) Survived the Time Jump

Most of the original cast is back, which is the answer everyone wanted to hear. There’s nothing worse than a beloved show coming back and you boot up the trailer and go “wait, where’s [character]? Why is that other person played by someone else now?” From what’s been confirmed, we’re getting the band back together, or at least most of it.

I’ll save my full reactions for when we actually see who’s in and who’s out, but the energy from the trailer suggests they understood the assignment. The vibe is back. That’s the thing that’s hardest to fake and the thing that mattered most.

So What Do We Do for Three Months?

August 5 is, by my count, an eternity away. So if you need something to fill the void:

Apple TV’s got a stacked comedy lineup right now, and they’ve got two big new ones airing soon that critics are already losing their minds over
You could do a full Ted Lasso rewatch, which is basically the comfort-food equivalent of putting on a hoodie and making soup
Or you could just stare at the trailer on loop like I’m probably going to do

Anyway. Mark your calendars. August 5. Apple TV. Ted’s back, the team’s new, and apparently we might be getting years more of this.

Believe.

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Jamie Spencer

Jamie has been blogging about tech, making money online and entrepreneurship for the past 12 years. He is the proud owner of hugely successful website makeawebsitehub.com and has helped over 20k people start their own blogs.