Pinterest Adds a Slider For AI Slop in Your Feed

Pinterest heard the complaints. Too many AI-perfect kitchens. Too many plastic-skin portraits. Now there’s a way to turn that down.

Pinterest is rolling out a “refine your recommendations” setting that lets you dial down generative AI content in specific categories. Think art, architecture, beauty, fashion, entertainment, health, home decor, and sport. The company says these are the areas most flooded by AI images, with more categories coming.

How It Works

Open the refine setting. Pick the categories where AI keeps drowning out real posts. Toggle to reduce how much AI shows up in your recommendations. It is about control, not a purge. Pinterest is not removing all AI results. It is giving you a filter so the human-made stuff can breathe again.

This only touches image Pins. Video is not covered, so Sora-style or other AI video clips can still appear. Pinterest is also not promising zero AI in any category. Some AI content is good, and some users want it. That is the balance they are going for.

Labels Get Louder

If AI items still surface, expect clearer labels. Pinterest tested AI badges earlier this year and says it has ramped up its detection to call out AI-generated or AI-edited posts more consistently.

Why This Is Needed

Pinterest is built on taste and trust. If your search for “cozy living room” turns into an AI furniture catalog, you stop saving and stop buying. Giving users a simple dial to reduce AI slop is a practical fix that keeps the discovery loop intact.

The controls are live on desktop and Android today. iOS is coming in the next few weeks.

Quick tip

Use the category toggles to tune your core boards first. Home decor, fashion, and beauty usually see the biggest swing. Then check your feed after a day and keep adjusting until it feels human again.

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Jamie Spencer

Jamie has been blogging about tech, making money online and entrepreneurship for the past 12 years. He is the proud owner of hugely successful website makeawebsitehub.com and has helped over 20k people start their own blogs.