Why Last Year’s iPhones Still Dominate Global Smartphone Sales
In a market driven by constant innovation and rapid product cycles, it might surprise some that the three best-selling smartphones in the world last quarter weren’t shiny new models—but rather last year’s iPhones.
According to a new report from Counterpoint Research, the base model iPhone 15 led global sales in Q4 2024, followed by the iPhone 15 Pro Max and the iPhone 15 Pro.
Even as newer models hit shelves, the staying power of Apple’s previous-generation devices is undeniable.
But why do last year’s iPhones (and some older Samsung models) dominate the charts? Let’s break down the trends, numbers, and consumer behaviors shaping the smartphone market.
The Best-Selling Smartphones of Q4 2024
Here’s the breakdown of the top 10 best-selling smartphones globally:
- iPhone 15
- iPhone 15 Pro Max
- iPhone 15 Pro
- Galaxy A15 5G
- Galaxy A15 4G
- iPhone 14
- Redmi 13C
- Galaxy A05
- Galaxy S24 Ultra
- Galaxy S24
The iPhone 15 series dominated the quarter, capturing a significant share of the market, with the base model alone accounting for an impressive 3% of global smartphone sales. Samsung’s Galaxy A15 models came in 4th and 5th, showing the enduring popularity of mid-range devices in price-sensitive markets.
Why Last Year’s iPhones Dominate
Several factors explain why Apple’s year-old smartphones continue to lead global sales:
Price Meets Performance
Many consumers see last year’s models as the perfect compromise between cutting-edge features and affordability. With price drops following the release of new models, devices like the iPhone 15 become more accessible without feeling outdated.
Ecosystem Loyalty
Apple’s ecosystem is a major factor. For existing iPhone users, upgrading within the same family of devices is seamless. Trade-in programs and financing options further reduce the cost of upgrading to a slightly older, yet still highly capable model.
Pro Max’s Growing Appeal
The iPhone 15 Pro Max stood out, closing the sales gap with the base model compared to previous years. Consumers were drawn to its enhanced camera system and display, features that justify the premium price—especially when combined with easier financing and trade-in options.
Global Consumer Trends
In many markets, especially outside the U.S., consumers prioritize value for money. Last year’s iPhones often strike the ideal balance between features and price, offering flagship performance at a discount.
Limited Timeframe for New Models
It’s common for last year’s models to dominate Q4 sales because the newest devices, like the iPhone 16 series, are typically on sale for only a fraction of the quarter. As a result, the earlier models have more time to move units.
Samsung’s Strong Mid-Range Presence
While Apple led the pack, Samsung’s Galaxy A15 models (both 5G and 4G variants) demonstrated the enduring popularity of mid-range smartphones. In emerging markets, mid-tier phones offer excellent features at accessible price points, making them an appealing choice for budget-conscious consumers.
Interestingly, flagship Samsung models like the Galaxy S24 Ultra came in further down the list, highlighting how the brand’s strength lies in offering value across price categories rather than focusing exclusively on premium-tier devices.
What This Means for the Smartphone Market
The report underscores a few key trends:
- Premium Phones Are Still in Demand: Despite economic uncertainty in many regions, consumers are still willing to pay a premium for devices with advanced features—especially when financing options make them more attainable.
- Mid-Range Phones Thrive Globally: While flagship models make headlines, mid-range devices like the Galaxy A15 and Redmi 13C continue to thrive, particularly in regions where affordability is a top concern.
- Older Models Have Staying Power: Whether it’s last year’s iPhone or a slightly older Samsung Galaxy, consumers continue to see value in devices that blend great features with a lower price tag.
Looking Ahead
As we move into 2025, it will be interesting to see whether Apple can maintain its dominance or if Samsung and other competitors will close the gap. With the iPhone 16 series now on sale and new flagship models from Samsung in the pipeline, Q1 2025 could see a shift in rankings.
One thing is clear: the smartphone market continues to evolve, but the formula for success remains the same—deliver value, innovation, and seamless integration, and consumers will follow.
In a world of endless upgrades and cutting-edge technology, it seems the real winners are often those who strike a balance between performance and price.
For now, last year’s iPhones hold the crown—and they’re not giving it up anytime soon.
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