Apple has packed plenty of exciting new features into the iOS 18.1 update, including Apple Intelligence and much more. However, a newly revealed feature that’s sure to catch attention is the addition of RCS support for business messaging.
Expanding Messages for Business Beyond iMessage
A few years back, Apple introduced Business Chat (now called Messages for Business), allowing users to communicate directly with companies via the Messages app. This feature simplified customer interactions by keeping conversations within the secure and familiar environment of iMessage, rather than relying on unreliable web-based chat systems.
Until now, Messages for Business was only available through iMessage, limiting its reach to Apple’s ecosystem. But with iOS 18.1, Apple is expanding this functionality to include RCS (Rich Communication Services), opening the door for businesses that aren’t solely on iMessage.
What Does RCS Support Mean?
By incorporating RCS, Apple is broadening the scope of Messages for Business, potentially attracting more businesses to communicate directly with iOS users. RCS offers a more reliable and feature-rich experience than traditional SMS, including higher-quality media sharing, read receipts, and better group messaging. This update could make Messages for Business more accessible, enabling companies to reach customers through both iMessage and RCS, depending on the user’s carrier and setup.
While it remains to be seen how quickly businesses will adopt this change, it’s a step in the right direction for making Messages for Business a more universal platform. It also signals Apple’s willingness to listen to feedback from users and companies who have asked for broader compatibility.
Available on Supported Carriers
Of course, RCS support will depend on the user’s carrier. For now, only carriers that have rolled out RCS support in iOS 18 will be compatible with the new Messages for Business experience. Still, as RCS adoption continues to grow, this update has the potential to reshape how businesses interact with customers through Apple’s messaging ecosystem.
With this latest improvement, iOS 18.1 is setting the stage for even smoother communication between businesses and customers, creating a more connected and user-friendly messaging experience.
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