Almost anyone who’s gone abroad has been in this scenario: you’ve landed in a nice, sunny, relaxing place for holiday. After a bus, a flight, and two more buses, all you want is to plop down, open your computer, and watch the latest Love Island. Or maybe you’ve been working remotely from Thailand for a few months and need to sort out a payment with your UK bank. You’re going through your normal login process and see this message: Content not available in your location. You’ve been geo-blocked.
What is Geo-Blocking? Why Does It Happen?
The tech behind geo-blocking is relatively easy to understand. Every device that can connect to the internet has a dynamic Internet Protocol (IP) address. The IP address is how one device can be distinguished from another, and how websites determine where traffic is coming from. It’s also how internet data is guided back to your specific device.
Geo-restrictions work when an Internet Service Provider (ISP) reads an IP address and then decides whether to let that IP enter a website based on the IP’s geolocation. If you’re outside the UK and your IP address reflects that, some services may decide to block you.
Geo-blocking is usually the result of international legal concerns: copyright and licensing restrictions, broadcasting rights, or new government regulations. Internet Service Providers may also block websites to comply with laws meant to prevent people from carrying out illegal activity.
Why Does Your IP Address Change When You Travel?
Your dynamic IP address is assigned by your ISP, and reflects your current physical location. If you’re connected to a Wi-FI network in Malaga, your IP address will show as Spanish. Even if it’s the same phone, laptop, or tablet that you use at home, and even if that device is registered in your home country, it will display a local IP from wherever you’re connecting from.
Some banking websites read your IP as part of login security measures to help determine who you are when attempting to log in to your account. That’s why you may struggle to log in to your UK bank account while abroad, UK banks may flag foreign login attempts to protect against cybercrime.
Other types of websites, like streaming services, use your IP to determine which content you can access. That’s why, while travelling in Spain, you’re likely to see different content options appearing on platforms such as Netflix or Amazon Prime Video.
Best Ways to Get a UK IP Address When Abroad
A VPN service has two common benefits: it encrypts internet traffic and routes it through a server in a different location. If you need to access UK websites abroad, choosing UK IP will allow you to access geo-restricted websites no matter where you are.
Proxy servers work similarly to VPNs but without encryption. They act as a sort of middleman between you and the site you want to visit, assigning you a UK IP. Proxy servers are great for browsing but not the best option for sensitive information.
Tor (a.k.a. The Onion Router) reroutes traffic through several global nodes to obscure your browsing location. In theory, if you land on the right exit node, you can end up with a UK IP. The process can be slow and unpredictable. However, and since Tor has a reputation for being dark web adjacent, you may end up being flagged and blocked by a website for different reasons.
Security and Privacy
Proxy servers can be useful for rerouting traffic. But most offer little to no encryption, leaving user data vulnerable to interception. Tor is also effective at masking IP addresses but does not encrypt data beyond its network. As a result, exit node operators may be able to view unencrypted activity.
A VPN remains the most secure and reliable method for obtaining a UK IP address among the options available. Just make sure to choose a reputable service provider. Free VPNs may be tempting, but often come with limitations like weak encryption standards, limited selection of servers, slower speed, and, in some cases, questionable practices related to data collection and resale. Always review privacy policies before choosing a provider!
Tips for Seamless Browsing
If you decide to use a VPN service to access UK geo-restricted content abroad, it’s worth making sure that the provider also manages DNS requests, mismatched DNS and IP locations can result in denied access. Clearing browser cookies is also important since stored data may reveal your previous location and interfere with authentication.
Consider disabling GPS and other location tracking so your device isn’t broadcasting your physical location, which could conflict with your new IP address. For optimal performance, connect speed-optimised servers, not all VPN endpoints deliver the same level of performance.
Check your setup across multiple devices and platforms. Compatibility and access may vary between desktop, mobile, and tablet environments, and it’s better to test first than get caught out mid-browsing experience. The best tip for seamless browsing? Be prepared. Review your options and do research before stepping on the plane.
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