Disney has raised prices on Disney+ and Hulu again, a year to the day after the last increase. The ad-free plans take the biggest hit, up $2 to $2.50 a month, and Disney+ Premium now costs $21.49.
New subscribers pay the new prices from today. If you already subscribe, they apply from your next monthly bill.
Every New Disney+ and Hulu Price
| Plan | Old price | New price |
|---|---|---|
| Disney+ (with ads) | $11.99 | $12.49 |
| Disney+ Premium (no ads) | $18.99 | $21.49 |
| Hulu (with ads) | $11.99 | $12.49 |
| Hulu Premium (no ads) | $18.99 | $21.49 |
| Disney+ and Hulu bundle (with ads) | $12.99 | $12.99, no change |
| Disney+ and Hulu bundle (no ads) | $19.99 | $21.99 |
| Disney+, Hulu and ESPN bundle (with ads) | $19.99 | $21.99 |
| Disney+ and Hulu (no ads) with ESPN Select (with ads) | $29.99 | $32.99 |
| Disney+, Hulu and HBO Max Basic (with ads) | $19.99 | $21.99 |
| Disney+, Hulu and HBO Max (no ads) | $32.99 | $34.99 |
Over a year, the Disney+ Premium increase adds $30 to your bill. The ad-free Disney+ and Hulu bundle goes up by $24.
The Plan Disney Wants You On
One row in that table did not change, and it gives the strategy away. The Disney+ and Hulu bundle with ads still costs $12.99, which is now 50 cents more than Disney+ with ads on its own.
The same gap applies without ads. Disney+ Premium is $21.49 and the ad-free bundle is $21.99. In both tiers, Hulu now costs you 50 cents a month on top of Disney+.
Disney has been folding Hulu’s shows into the Disney+ app, and the pricing now matches that. It wants one subscription, one app and one bill, and it has priced the standalone plans to make a single service look like poor value.
What to Do About It
If you pay for Disney+ or Hulu on its own, check whether the bundle makes sense before your next bill. For 50 cents you get the other service, and if anyone in the house watches Hulu originals or FX shows, the bundle is the better deal by a distance.
If you pay for ad-free and can live with adverts, the gap is bigger than it looks. Dropping from the ad-free bundle at $21.99 to the ad-supported one at $12.99 saves $9 a month, or $108 a year, for the same two services.
And if you only watch one or two shows, rotating is still the cheapest way to stream. Subscribe for the month a series drops, watch it, cancel, and move on to the next service. Monthly plans on all the big streamers can be cancelled whenever you like.
How Far Streaming Prices Have Climbed
Disney+ launched in November 2019 at $6.99 a month with no adverts at all. The ad-free plan is now $21.49, a rise of more than 200 percent in under seven years. Disney did not add an ad-supported tier until 2022.
Apple’s service launched in the same month for $4.99. Apple TV now costs $14.99, which is also a threefold increase, and Netflix and HBO Max raise prices on a regular cycle too. We ran the numbers on Netflix versus Apple One earlier this year if you want to see how the premium tiers stack up.
Apple TV still works out cheaper than Disney+ Premium after today, and it has had a strong run lately, from Ted Lasso’s return to Mayday. If you are cutting a service before the holidays, compare what you watched on each over the last three months before you decide.
Are You Keeping It?
Is $21.49 the point where Disney+ Premium stops being worth it for you, or will you move to the bundle or the ad tier? Let us know in the comments.
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