Bloomberg: Apple has “largely written off” the Mac Pro, and it shows

Bloomberg: Apple has “largely written off” the Mac Pro, and it shows

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Written By Eric Sandler

The Mac Pro has always been Apple’s most mythical machine, a symbol of raw performance, modularity, and a very specific type of user who wants the absolute limit of what a Mac can be. But according to Bloomberg’s Mark Gurman, Apple is stepping back from that vision in a major way.

In the newest edition of his Power On newsletter, Gurman reports that Apple has “largely written off the Mac Pro.” And if you’ve been watching Apple’s silicon strategy closely, the writing has been on the wall for a while.

The Mac Pro’s Apple Silicon chapter may already be over

The Mac Pro was last updated in 2023 with the M2 Ultra, and even then, it was clear Apple had backed away from its earlier promise. No external GPUs. No support for high-end PCIe graphics. And none of the ultra-modular workflows that made the Intel model so beloved among pros.

Gurman says Apple had a plan to take the Mac Pro one step further with an M4 Ultra, but that plan is now gone. According to his report:

  • Apple is no longer developing an M4 Ultra chip
  • The Mac Pro version that was supposed to ship with it “was also nixed”

That leaves just one path forward for Apple’s highest-end silicon: the M5 Ultra, which Gurman says is currently only headed for the Mac Studio.

No meaningful Mac Pro update in 2026

If the M5 Ultra won’t be going into a Mac Pro, that leaves little room for a major update next year. Gurman puts it plainly: this signals that “the Mac Pro won’t be updated in 2026 in a significant way.”

And then comes the quote that pretty much seals the deal:

“From what I’ve heard inside the company, Apple has largely written off the Mac Pro,” Gurman writes. “The sentiment internally is that the Mac Studio now represents both the present and future of Apple’s professional desktop strategy.”

For a product that once defined Apple’s creative-pro identity, that’s a monumental shift.

Why Apple is choosing the Mac Studio instead

From the outside, the decision makes sense. The Mac Studio:

  • fits the Apple Silicon design philosophy
  • doesn’t require modular GPU support
  • works perfectly with the Studio Display / Pro Display XDR ecosystem
  • can scale up to Ultra-tier chips without rethinking its entire architecture

The Mac Pro, meanwhile, was stuck between two worlds: the old modular Intel heritage and Apple Silicon’s sealed-box efficiency model.

The result? A product that was technically powerful but conceptually compromised, and, ultimately, not selling well enough to justify its future.

Is this the end of the Mac Pro?

If you’re looking for something hopeful, Gurman does note that his report doesn’t explicitly say Apple will never release a new Mac Pro. But realistically, that’s more of a technicality than a hint.

“As it stands right now,” Gurman’s reporting makes clear, the Mac Studio is the way forward for anyone who wants the most powerful Mac Apple plans to build.

For pro users who grew up relying on the Mac Pro’s unmatched modularity, this moment might sting. But for Apple’s silicon roadmap, and its increasingly unified desktop strategy, it’s the logical next step.

Should Apple give the Mac Pro one more true Apple Silicon reboot? Or is the Mac Studio the right flagship for the future? Drop your thoughts in the comments.

Eric Sandler

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