Apple’s Next Big Thing? Meet the Rumored AirTag Max

Apple’s Next Big Thing? Meet the Rumored AirTag Max

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Written By Eric Sandler

Why It’s Time for Apple to Think Bigger with AirTags

Apple’s AirTag has been a handy little gadget since it launched in 2021, making it easier to keep track of your keys, bags, and even your bike. With the rumored launch of AirTag 2 later this year, there’s plenty of excitement about what Apple might improve. But instead of just incremental updates, it might be time for Apple to think bigger—literally.

The idea? An AirTag Max that prioritizes battery life and durability, opening up entirely new use cases for Apple’s tracking devices.

The AirTag’s Persistent Problem: Batteries

If you’ve used AirTags for any length of time, you’ve probably encountered the one downside: battery management. While the CR2032 coin cell battery is replaceable, it typically lasts about a year. That might sound convenient, but with multiple AirTags in play, those replacement alerts can quickly pile up.

There are workarounds—products like the TimeCapsule extend AirTag battery life up to 10 years. It’s a clever add-on for those who don’t mind bulking up their AirTag slightly. But that begs the question: why should we need a third-party accessory to fix one of AirTag’s biggest pain points?

Why AirTag Max Makes Sense

An AirTag Max could address this problem directly by offering a much larger battery, potentially one that lasts up to a decade. It would trade compactness for longevity, but for many scenarios—like attaching to luggage, vehicles, or outdoor equipment—the increased size wouldn’t be a dealbreaker.

Think about it:

  • Luggage Tracking: A larger AirTag with 10-year battery life would be perfect for long-term use in suitcases or travel bags.
  • Vehicle Security: Attach it to your car or bike for peace of mind without worrying about constant battery changes.
  • Outdoor Gear: Whether it’s camping equipment or sporting gear, an AirTag Max would handle rugged environments better than its tiny sibling.

Apple’s Next Step? Expand the Lineup

Apple is no stranger to creating product families—just look at the iPhone, iPad, or Apple Watch lineups. Each one has grown over time to include models catering to specific needs, like the iPhone Pro or the Apple Watch Ultra.

An AirTag Max feels like the natural next step. Not only could it cater to users who prioritize battery life over compactness, but it could also pave the way for other innovations, like enhanced durability or even solar-assisted charging.

And let’s face it: offering a “Pro” version of a product is an undeniably Apple move.

The Future of AirTags

With AirTag 2 on the horizon, Apple has an opportunity to rethink its tracker lineup. While updates like faster connectivity or better precision tracking would be welcome, the real innovation lies in addressing the product’s most persistent challenge: battery life.

A product like AirTag Max wouldn’t just solve that problem—it would expand the possibilities of what AirTags can do, making them even more indispensable for users.

If Apple truly wants to keep us all from losing our stuff, it’s time to think bigger.

Best AirTag Deals and Accessories

If you’re thinking about diving into the world of AirTags or upgrading your setup, here are some of the best deals and must-have accessories:

Eric Sandler

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