Apple TV and NBCUniversal just teamed up on a US-only bundle that actually saves real money. You can get Apple TV with Peacock Premium for $14.99 per month, or step up to Apple TV with Peacock Premium Plus (ad-free) for $19.99 per month. That’s roughly a 30% saving versus paying for both separately, and there’s a sweetener for Apple One families.
Price and options
- $14.99/mo: Apple TV + Peacock Premium
- $19.99/mo: Apple TV + Peacock Premium Plus (ad-free)
- Apple One perk: If you’re on Apple One Family or Apple One Premier, you can add Peacock Premium Plus at a 35% discount compared to its normal price. This is the first time Apple One members get a partner streaming discount like this.
Launch date and where to sign up

The bundle launches October 20 in the United States. You can sign up through either company’s app or website. Use your Apple Account to watch Apple TV in the Apple TV app, and your Peacock account to watch Peacock in the Peacock app. No weird linking rituals.
Cross-promos you can watch right now
To build hype, both sides are letting you sample hits:
- For Peacock subscribers: free episodes from Apple originals like Slow Horses, Stick, Silo, The Buccaneers, Foundation, Palm Royale, and Prehistoric Planet.
- For Apple TV users: episodes from Peacock series like Law & Order, Bel-Air, Twisted Metal, Love Island Games, Happy’s Place, The Hunting Party, and Real Housewives of Miami.
What Apple is saying
“We’re thrilled to introduce this all-inclusive bundle of incredible programming and to bring Apple TV’s beloved shows and movies to more viewers in more places,” said Oliver Schusser, Apple’s vice president of Apple TV, Apple Music, Sports, and Beats. “From acclaimed originals to can’t-miss live sports, the Apple TV and Peacock Bundle unites the best of entertainment in a simple and seamless experience.”
And on scale, Eddy Cue recently said Apple TV has “significantly more” than 45 million subscribers.
Who should jump on this
- New cord-cutters who want prestige series and live sports without stacking four separate bills.
- Apple One Family/Premier households looking to squeeze more value from a plan they already pay for.
- Live-sports fans who want MLS Season Pass on Apple TV plus Peacock’s Premier League, Big Ten, and WWE programming under one roof.
Quick value check
If you’re paying for Apple TV and Peacock separately, this bundle likely pays for itself immediately. The ad-free tier at $19.99/mo is especially compelling if you hate interruptions and want everything unlocked.
Tips to get the most out of it
- Stack trials smartly: Start with the $19.99 ad-free option, then drop to the $14.99 tier later if you don’t mind ads.
- Use Up Next: Add both Apple and Peacock shows to your Up Next queue in the Apple TV app to keep your watchlist sane.
- Share the load: On Apple One Family/Premier, set up family sharing so everyone’s not double-subscribing by accident.
Closing
Real savings, larger catalog, minimal friction. If you’re already in the Apple ecosystem or you bounce between Ted Lasso and Premier League, this bundle is the cleanest way to watch more and pay less.
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