After nearly five years with the original tracker, Apple has officially unveiled a brand-new AirTag. It’s available to order right now, ships later this week, and while Apple is calling it simply the new AirTag, this is very clearly AirTag 2.
No redesign. No flashy colours.
Just meaningful upgrades where they actually matter.
Way Better Range With a New UWB Chip
The headline feature is a second-generation Ultra Wideband chip, the same one found in Apple’s latest devices. The result is a big boost to Precision Finding.
Apple says you can now locate items from up to 50% farther away than before. That means fewer awkward moments wandering around a car park waving your phone like a metal detector.
There’s also an upgraded Bluetooth chip, which expands the range at which nearby devices can help locate your AirTag through the Find My network.
And for the first time, Precision Finding works on Apple Watch. If you’ve got an Apple Watch Series 9 or newer, or an Ultra 2, you can now track down your stuff straight from your wrist. That’s a small change that’s going to feel huge in daily use.
Finally, a louder speaker
This one’s overdue.
The new AirTag is 50% louder than the previous model, and Apple says you can hear it from twice as far away. If you’ve ever lost keys in a sofa, a jacket pocket, or literally anywhere slightly noisy, you already know why this matters.
Apple redesigned the internals to make it happen, without changing the size or shape. Same accessories. Same mounts. Just easier to hear.
Privacy is Still a Big Focus
Apple is once again leaning hard into privacy and anti-stalking protections.
The new AirTag includes what Apple calls industry-first safeguards against unwanted tracking. That includes cross-platform alerts and Bluetooth identifiers that change frequently, making misuse harder.
Apple isn’t sharing detailed technical breakdowns here, and that’s almost certainly intentional. The less information bad actors have, the better those protections hold up.
And yes, Apple is still very clear: AirTag is designed to track objects, not people or pets.
Internet comments, as always, suggest many people will continue ignoring that footnote.
So… should you upgrade?
If you already own AirTags and they mostly live on keys or bags you rarely lose, you’re probably fine sticking with what you’ve got.
But if you rely on Precision Finding, use an Apple Watch a lot, or you’ve ever thought “why is this thing so quiet?”, AirTag 2 fixes exactly those pain points.
No gimmicks.
No unnecessary changes.
Just a smarter, louder, longer-range tracker.
The new AirTag is available to order now on Apple’s website, with deliveries starting later this week.
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