Apple is rolling out its most aggressive cash back promotion to date, offering select Apple Card holders the opportunity to earn up to 5% Daily Cash on purchases made through April 2025. The targeted promotion represents a significant increase from the card’s standard 1% cash back rate on non-Apple Pay transactions.
The limited-time offer, which begins November 6, 2024, introduces a tiered reward structure based on spending thresholds. Cardholders can unlock increasingly generous cash back rates by meeting specific spending requirements:
- 3% Daily Cash after spending $5,000
- 4% Daily Cash after reaching $10,000
- 5% Daily Cash upon hitting $15,000
The promotion extends well beyond the traditional holiday shopping season, running through April 30, 2025, giving cardholders nearly six months to reach the higher reward tiers. The bonus cash back applies to purchases up to $50,000, potentially offering substantial rewards for high-volume spenders.
However, there’s a catch: the offer is exclusively available to “select Apple Card users” who receive a notification through the Wallet app. The rewards are not retroactive and only apply to purchases made after reaching each spending threshold.
To check eligibility for the promotion, Apple Card users should:
- Enable notifications for the Wallet app via Settings → Notifications → Wallet
- Check the Rewards & Offers section within their Apple Card settings
The unprecedented reward rate suggests Apple may be targeting cardholders who currently underutilize their Apple Cards, aiming to incentivize increased card usage through the extended promotional period.
This move comes as credit card issuers compete for consumer spending during the upcoming holiday season, with Apple’s offer standing out for both its high reward rate and unusually long duration. While the 5% cash back rate matches some retail cards’ category-specific rewards, Apple’s offer applies to all purchases, making it particularly attractive for big-ticket items and everyday spending alike.
The promotion’s selective nature and high spending requirements indicate a strategic approach by Apple to boost card usage among specific customer segments while maintaining profitability through increased transaction volume.
Eligible cardholders will need to watch their Wallet app notifications closely as the November 6 start date approaches to ensure they don’t miss out on this potentially lucrative offer.
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